Solutions-oriented Product Marketing and Sales Operations executive with 25+ years of experience working for Tier 1 and Tier 2 MNOs, mobile payments, and mobile entertainment distribution – within LATAM markets recently; prior in USA markets.
VP Sales and Marketing Operations
Mobile / Wireless
Accomplishments and Career Highlights
Solid history of meeting and exceeding objectives. Cost reduction of $7M in total 2019 marketing while minimizing budget GAs impact. Prior with mobile payment vendor, enhanced sales process to promote handset-financing incremented 23% in GAs.
Brought in a call center provider and saved project over $1M in startup cost while preventing a disruptive implementation. Prior achieved revenue growth of >200% with a CAGR of 20% in first 12 months for mobile /digital entertainment.
Direct contribution to revenue generation of $130M while achieving billing ratios to 30% in prepaid markets. Achieved service penetration of 80% over first 2 years since launch into 14 LATAM countries for MNO.
P&L, Budgets, or Sales Performance
Solid with managing P&L and financial analysis. Has managed budgets and P&L up to $1m.
Relevant Skills and Experiences
Currently leading Sales and Marketing operations for postpaid and prepaid mobile network operator market in Puerto Rico. Prior for LATAM markets across 15 countries, led sales and marketing of mobile payment solutions for online and brick/mortar retailers and consumers.
Multi-cultural and multi-country expertise for Telecom, Mobile, Digital, and subscription-based services. Multi-functional leader in sales, marketing, operations and finance (HQ-level and field operations). Result oriented, experienced at creating partnerships, reshaping areas and go-to-market strategy.
Skills include organization and creation of new areas / LOB, strategic planning / execution, international business / new markets in LATAM and USA. Solid with managing P&L and financial analysis; developing strategic alliances / partnerships.
Depth of Industry Contacts & Relationships
Very strong contacts within corporate sales and marketing operations for USA based Tier 1 MNO. Strong relationships with decision makers and buyers within enterprise, retail, broadband, and MVNO markets within LATAM.
Education and Certifications
Bachelor Science electronics engineering with MBA
Personality Attributes and AI-based Predictive Performance
Profile is typical of many managers who are in product marketing or new business development roles. Ambitious and goal-oriented, enjoys competing with others, overcoming objections and taking on difficult assignments. Restless and driving, energetic, works well under pressure and enjoys working to tight deadlines.
Responds quickly, cultivating a fast-paced, change-oriented workplace. Usually adopts a loosely structured leadership approach to getting things done. Encourages some internal competition and sets challenging, yet attainable goals.
Recognizing the need to build relationships while presenting information in a factual, straightforward way, can adapt communication style to accommodate a range of buyers. Can state ideas and recommendations firmly, resolved to have the customer buy into and accept his point of view.
Exceptionally success oriented, is an aggressive closer, prefers to close early and often, growing frustrated and bored with long delays. Can close using logic or emotions.
Type of Opportunity Open to:
Leading product marketing and/or sales operations in USA or LATAM. Can create value for USA based MNO or digital entertainment companies looking to focus in the Hispanic market as well as those trying to expand into LATAM and are in the need for expertise of languages and culture from a leader with multi-market experience.
Location Current & Preferred
Puerto Rico, open relo USA or LATAM
Base + bonus = $200k